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Web Design Training Services – Learning why the Right Colors are Key

Design TrainingPeople who visit your website usually form an instant opinion about you and what your website offers. They can’t help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. This reaction comes regardless of the words and text on your web pages. The visitor need not read a single word, and yet they will form their instant opinion.

You might also have invested in some really great pictures or images on your site. I’m afraid this will carry zero influence on your visitor’s instant opinion. It also doesn’t matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn’t going to influence the instant opinion. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. You might wonder what it is that is so important that it has this effect on your web page visitors? This may surprise you, but the answer is colors. Your visitor’s instant opinion of your website is primarily due to the color scheme which you have used.

The reason this happens is because we all react psychological and intuitively to colors. We can’t help ourselves. Colors bring us these emotions and feelings whether we want them or not! Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But don’t despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. This isn’t a new discovery. The psychological power of colors is well known in the offline marketing world. It’s been around with us for decades. Whatever our role in life, colors convey emotions to our subconscious mind.

What we need to do in our website Design Training is to ensure the color combination on our web pages convey a positive feelings. In essence, you might send a sense trust, warmth and belonging. The last thing you would want to do is convey feelings of rejection, distrust and coolness. The following list gives an idea of the emotions associated with their respective colors:Desing Training

RED
Love, leadership, strength, sense of power, danger, excitement, energy etc

ORANGE
Courage, cheerfulness, friendliness, steadfastness, confidence, comfort, playfulness etc

YELLOW
Brightness, organization, curiosity, amusement, caution, joy, intelligence etc

GREEN
Health, harmony, money, food, life, nature, healing etc

BLUE
Patience, acceptance, peace, love, stability, tranquility, trustworthiness etc

PURPLE
Wisdom, nobility, dignity, luxury, ambition, royalty, independence etc

BROWN
Tribal, durability, primitive, nature, reliability, comfort, earthiness etc

BLACK
Formality, power, elegance, wealth, dramatic, style, sophistication etc

WHITE
Goodness, purity, simplicity, fresh, easy, cleanliness, innocence etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The reason is that your visitors’ subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. Which means, your visitor will be lost. It is important therefore that your website uses the right color scheme. If you do this, your website Design Training will produce the results you’re looking for. Be aware, your color scheme can cause your website to make a profit or a loss.

February 27, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, illustrations, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , | Leave a comment

Graphic Design Training — Enhancing Your Computer Graphic Design Skills

mainlogo1Graphic designers nowadays require not only creative abilities, but also some understanding of other graphic design-related areas such as computer graphic design.

During the 80’s, the advent of desktop publishing and of design software such as Adobe Illustrator and Macromedia Fireworks, put the power and versatility of the computer at graphic designers’ fingertips. Designers for the first time were easily able to manipulate images and create 3D images using the computer. Computers are now considered to be an indispensable tool in the graphic design industry, though some traditional graphic designers may still prefer to use manual and traditional tools for their creative endeavors.

With modern graphic design concepts and methodologies always changing, graphic designers need to continually advance their knowledge of different graphic Design Training techniques, innovations and graphic design software packages. At present, the basic instructions in graphic designing cannot guarantee for a competitive product anymore without the use of high technology, so that the demand for highly skilled graphic designers is higher than ever.

To become a computer graphic designer, the basic requirements include good creative abilities, good computers skills, and good communication skills.

Computer graphic design helps graphic designers complete their tasks faster and easier. They can effortlessly translate ideas into visual imagery, save it onto their computers and edit it whenever alterations are necessary.

There are great many benefits if you undergo computer graphic Design Training geared towards arming you with a wider range of cutting edge graphic design skills. Having computer design training also means a greater choice of employment. Computer graphic design skills are in great demand in such sectors as:

1. Advertising agencies – You can use your newly acquired graphic design skills to design appealing and eye-catching advertisements for different media.Design Training

2. Web design companies – Help design appealing web pages.

3. Design studios – Apply your design skills to photo editing such as editing the contrast and the brightness of colors on the photos.

4. Publishing houses – Perform layout design and editing tasks. Publications usually follow a distribution schedule; so make sure you are able to meet deadlines.

5. Corporate advertising departments – Design professional corporate ads.

6. TV and film companies – out of all the other jobs, this is where a graphic designer is most suited as it requires a comprehensive application of the designer’s skill and ability, especially if working on animation films.

February 27, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, illustrations, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , , , | Leave a comment

Is Logo Design Magic?

LOGO DESIGNIs logo design magic?

It’s true and in fact it is a beautiful thing: a good logo can seem magical.

Here is the plain truth about Logo Design: a good designer will spend tens of hours (or more) in developing a company logo. A respectable logo requires research, brainstorming and a great attention to craft. Design firms charge about $125 an hour for creative and freelancers charge around $75. People must begin to understand the value of good design and the work that it requires. Please go to http://www.yourdesignneeds.com to get your Logo designed.

It simply costs that much to run the business with good designers, competent support, decent facilities/equipment and come out of it with a fair profit.

If hiring a good design firm or freelancer is still too much for you to swallow here’s another option – go to a good book store and pick up a good logo book like: “Design Your Own Logo”. Though you might get it for $4.98 but how can one learn a skill that has taken others years of schooling and experience to grasp?

Unlike an icon or a button designed to go on your website, a logo is intended to be used on everything a company owns and produces for the next decade or so. It represents the company. It should be clear and simple but at the same time be rich with meaning. It should reference some aspect of the company though at times it may be too abstract for the viewer to immediately make the connection.

A good designer will begin by spending a significant amount of time researching the company, it’s industry and the competition. This will be followed by dozens upon dozens of pencil sketches. There’s nothing magic about it, the process takes a significant amount of time. In 1986 Paul Rand designed the logo for Steve Jobs Next Computers for $100,000 ( Playing by Mr. Rand’s Rules ). That means that he potentially spent 1000 hours in developing that logo.

Don’t get me wrong, the hours involved may seem long and tedious but a logo to me is by far one of the most enjoyable kind of projects to work on. Most designers go through their own variation of what I believe is basically the same process. It begins with research. Research is crucial — among other things it should involve learning about the company, finding out who their audience is, what the industry is like and what type of imagery might be appropriate for inspiration. Following the research I like to just let my brain spill — I do dozens of really bad pencil sketches, generating as many unique ideas as I can. When I feel that I’ve explored as many possibilities as I can bear I then LOGO DESIGNselect several of my sketches and I turn to the computer to rebuild and refine them. From those I then chose 2 or 3 that I like enough to spruce up and present to the client. These first concepts are designed in black and white only. I feel that this is important, it’s a kind of “lowest common denominator” insurance. Somewhere down the road nearly every company is forced to use a black and white version of their logo for something. If the design is first good in black and white then it can only get better with color (well that’s the theory anyhow). After this first presentation the client has to chose which of the 2-3 logos is working or showing promise for them. 2-3 rounds of refinement (add color) and edits follow.

Never limit your design options. Swooshes or any other visual devise should be explored and embraced — but only if and when they are used in a unique and meaningful way.

Designers need to step up and help clients better understand what good design is. Often working with a client means teaching them about craft, making it clear that your design decisions are based on knowledge and boldly expressing your opinion. Design is not magic. It is largely a demonstrable process that takes most designers many years to develop .

A logo is pretty crucial Often it will be part of the first or only impression that someone might get of your company — on a business card for example. It will be present on almost every product, package, piece of company literature, and property a company may have. Your logo delivers a message to people — a poorly designed logo can speak volumes about the quality of your services or product. A bad logo can often mean that your potential customer is much less likely to take you seriously. A well researched and finely crafted logo on the other hand can have a very positive influence on how your audience perceives your company. The quality of the logo is not always proportionate to the quality of the company, product or service that it represents — but not everyone out there will know that. Please go to http://www.yourdesignneeds.com to get your Logo design

So what are you going to opt for? A cheap, quick-fix short term logo? Or a relatively expensive, well-thought, attractive, log-lasting one? The ball is in your court.

February 27, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, illustrations, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , , | Leave a comment

HOW TO FIND THE RIGHT LOGO DESIGN FIRM

LOGO DESIGNFinding a good Logo Design firm is daunting because there is so much choice. So how do you select a firm that will design you a logo that will enhance your business image?

A good design firm will have an impressive portfolio with many different styles of logo design. He or she will initially research your company goals and personality to gain a full understanding of your business needs. They will have the sensitivity and creative flare to design a logo that will be visually appealing to your target market.

For a logo to be successful it must be distinctive and memorable. It should be designed in such a way that it adds value or prestige to your product. It has to be an original and eye-catching design, with a style and choice of colours that are not only appropriate for the company it represents but that can be reproduced with high levels of consistency.

A PROFESSIONAL APPROACH TO LOGO DESIGN

Designers are highly skilled and experienced in logo design. As with all design processes, the more information you can give us, the faster we will create a design that suits your requirements. Make sure that you are aware of what your competitors are doing and see how their logo or brand is working or not working for them.

LOGO DESIGN

Logo Design process

Understanding your company inside out is key to designing an effective logo. We need to know who you are, what you do and who your customers are. Researching your business, listening to you and thinking about your brand will help us create a logo that accurately reflects the ethos and personality of your business. If you have logo ideas of your own, great. If you don’t, we can give you plenty.

We will then produce some initial LOGO DESIGN for you to consider. These provide a starting point from which you can narrow down and pinpoint what you want. We will continue to develop the logos until you have the one you want. You will be involved and consulted at every stage of this process.

When you are happy with the logo design we can supply it to you in any form that you require and you will be granted full rights to the design.

February 27, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, illustrations, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , , | Leave a comment

What Is Stock Photography?

your-design-needs2

Stock Photography is simply photos taken “on spec”. This means the photographer takes pictures of various objects, people, or situations, and sells them after the pictures have been taken. They are not on a specific photography assignment, instead they are taking photos of subjects they’d like to take pictures of.

Stock photography is primarily used in printed advertisements, brochures, magazines, and websites, though there are many other ways stock photography can be used.

Stock photography is licensed in several different ways. The two most popular are Rights Managed Stock Photography, and Royalty Free Stock Photography.

Rights Managed photography is the use of stock photos that are licensed for a specific, limited time and purpose. If an advertiser for instance, needed a stock photo for one specific ad campaign, they could license a photo for that specific use. And they’d be limited to using the photo only for that campaign. They’d also be charged based on the size of the ad campaign they intended to use the stock photo for.

If they wanted to use the same photo again, they’d have to pay another fee. And that fee might be different, if the campaign use and sizes are different. These recurring fees are called royalties, and with rights managed stock photography they can be quite hefty. Ranging from hundreds to thousands of dollars for the limited use of one photograph.

Royalty free stock photography allows you to pay a license fee once, then use the photo multiple times. There are usually limitations on this form of stock photography, however the restrictions are not nearly as narrow as rights managed photography is. A designer or advertiser could license one photo for instance, and use it in hundreds of different ad campaigns, without incurring additional fees. In other words: No royalty fees need to be paid.

Generally royalty free stock photography can be licensed for as little as $50 up to several hundred dollars depending on the licensing source and rights given.

One of the most popular forms of Stock Photography for small and web based businesses, is royalty free micro stock photography. This is a variation on the royalty free model, but it’s referred to as “micro stock” because designers and advertisers pay just a dollar or two per image license.

This type of Stock Photography has become quite popular with website owners particularly, because it’s a very inexpensive way to get top quality photos for use on their websites. Quality stock photos can be licensed for as little as $1 in smaller, web friendly sizes. And prices go up to about $3 or $5 for larger, print quality photo sizes.

Since these photos are royalty free, designers can use them multiple times for that one time low cost. Be sure to check the licensing restrictions though. Royalty free does not automatically mean “public domain” or “copyright free”, and each micro stock photography site has their own particular use restrictions on the photos you license.

February 27, 2009 Posted by | Stock Photography, Web Design | , , , , , , , , , , , , , | Leave a comment

Free Web Templates Are Special Effects Or Flash Necessary?

You see a lot of new Free Web Templates that have all sorts of special effects like noise, moving images, and morphing graphics. The gee whiz or cool factor is used to sell the Free Web Templates and entice the buyer. But what impact, if any, does this kind of special effect have on the value of the user experience?

I know that I’m not very attracted to noisy web sites. If fact if your target user is working in an office environment or other quiet working area, noise is the last thing they need. One of the most common practice jokes I’ve seen is to lure an unsuspecting user to a site that screams or plays some dramatic music as soon as you enter the web site. It is funny but it’s not nice.

Special effects have 3 possible drawbacks. First and foremost is load time. When you add several large files (as all flash or .fta files are) you are making the user wait. That is never a good thing in today’s I want it now mindset. The second slow down can occur based on the user’s screen settings and resolution. And the third is that the user may not have the necessary version of flash so they will be asked to download the latest version.

First impressions do count and if you start off by making the user update and wait for some gee whiz visual that doesn’t add any value, it’s probably not a good thing. Especially if you are doing some type of direct marketing. The emotional state of the potential buyer is important and irritating a user right off the bat doesn’t bode well for generating sales.

It’s a well-known fact that you only have a few seconds to grab the visitor’s attention. If you use up those precious seconds loading some flash routine that’s not a very good use of time. A strong headline or even an illustration would be a better choice.

The one benefit of using templates is that you can change the layout to better fit your subject matter or target audience. The designer of the template (like many chefs I’ve met about being horrified when you pick up a condiment to put on their perfect dish) don’t want you messing with their design. Whenever I use a template I almost always customize the design.

Free Web Templates
There are two reasons I change something on almost any template. The first is to make sure people don’t see multiple copies of the same design. The other is that rarely will a template fit my concept exactly. Some type of tweaking or changing is necessary to achieve my goal.

Many times I just use the Free Web Templates as a guide on color and layout. Maybe use a graphic or illustration that fits my subject matter. There are no rules, the important issues are to communicate, sell, or influence your visitor. So as long as you can accomplish the given tasks, that’s all that matters.

That’s not to say that you can’t use flash or other special effects. When the subject matter or message lends itself to audio or specific graphics flash can be very effective. I have audio on several of my web sites since it is a good method of communication. But the audio is controlled by the visitor, they can choose to listen or not, it’s their option.

Special effects cover a lot of grounds. If you need to visually demonstrate a process that is difficult to describe, an illustration is perfect. If you want to provide an example of music, or provide a video demo on some process, or the special effect helps create credibility (like testimonials for example).

I think the main thing to keep in mind is to use and not abuse any flash routines. Don’t over do it just for the sake of having some flashy (no pun intended) design that slows down the load time and doesn’t add any value. Use any special effects appropriately and keep them as fast loading as possible.

And when you go shopping for templates, don’t go for the singing dogs or flying fish. It’s like the dog food commercials trying to show how much their dog food looks like human food. The dog doesn’t care what it looks like, but the humans do and they are the ones buying the product.

And don’t be afraid to make changes to the templates to suit your particular need. If you like the colors and layout but not the illustrations or graphics, just remove the graphics and illustrations or put in ones you feel better serve the design.

I would also suggest some change is necessary on any template to give it your personal touch. You don’t want 50 other websites with the same design as yours anyway. Add some originality to the layout or add some new graphics that are unique to your web site.

February 26, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , , | Leave a comment

Use A Free Web Template? Make It Original!

your-design-needs

A lot webmasters go for the ease and speed of using a Free Web Templates of some type to get a fast start. And a web site design template, whether you buy it or make it can be a big time saver. But you also always want to make sure that you customize each one enough to stand out from the original.

Especially when you use a professional template bought through the Internet. There are a lot of good designs out there that can fit multiple subject areas. The color and design are well thought out and have a lot of visual appeal. Even if you use a WYSIWYG (what you see is what you get) editor like FrontPage, a custom web site template can speed development.

One of the toughest things in creating a web site is to get a good clean design that has good navigation and attractive color schemes. And you don’t want to make any changes that have a negative impact on the user experience. Always keep user navigation in mind.

One of the must haves in any good design is for the user to easily find the information they want fast. Whether it’s details on your product and service or even how to buy, make it as simple and easy as you can for the customer. Many times I tone down the design by removing some illustrations or graphics that aren’t necessary.

I’m not particularly sold on things that make noise (audio is meant to be used sparingly and totally at the users discretion). There’s nothing more irritating to someone in a quiet environment (like an office cubicle or library) when they visit your web site than loud music or weird noises.

Many times I may like one particular element of the Free Web Templates and just use that for my current project. For example, a menu design, color combination, or maybe a specific layout. Your content should be the focus, not your design. Most web sites are designed to inform, sell, or communicate with the user.

If you look at the major web sites like Yahoo, Amazon, and Google they all have a very clean and easy to navigate layout and design. No fancy graphics, noises, or special effects like Flash. Now if you are designing a web site for a Multi-Media company, then it might be appropriate but other wise stick to the basics.

You can also use templates to help you come up with new ideas that fit a special design requirement. Position and layout are key factors in keeping the user interested and can help with the flow of information. You normally have about 5 seconds or less to engage the visitor so it’s necessary to grab their attention fast.

So your web site content should be the first thing a user sees, not some twirling illustration. And if you are selling, the headline is the element that will keep the visitor reading, not your design. Graphics are great to illustrate a point, establish a brand, or provide a visual of your product. But if over used, they can destract from your message.

If you want to see how a typical visitor views your website, check out the Google Adsense Heat Map. It shows the natural travel of any visitors eyes and where they often look first, second, and third. The heat map was developed to help Adsense users but the same principal applies to all information displayed. If you keep that in mind while designing the layout, you can increase the visibility of important elements of your message.

It’s also a good idea to change all the names of any graphics used from a template. There are two reasons, one is it’s a good SEO (search engine optimization) tactic to keep names within subject matter and use alt text feature too, and plus this also keeps your website looking like a duplicate to the search engine bots that review all web sites.

A good set of templates can help both with design ideas and speed up the development process. And this can help you give a client a better product in less time. Always try and add some changes and don’t copy a Free Web Templates exactly. Make enough changes to keep it original and insure that the content is the focus point.

February 26, 2009 Posted by | Design News, Design Training, Design Tutorials, Fonts Download, Free Photoshop Brushes, Free Web Templates, illustrations, photoshop brushes, Stock Photography, Web Design | , , , , , , , , , , , , , | Leave a comment