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The Art of Re Logo Design

Logo DesignThere are just about as many reasons to Re Logo Design companies as there are ways to do it. Some of those reasons are positive two organizations have merged or a company has significantly expanded its offering while others are less rosy the current brand has been tainted in some way or has become outdated.

Regardless of the reason for Re Logo Design Tutorials, there are right and wrong ways to go about it. The first step is determining the extent of the rebrand, and that will typically be determined by the reason for wanting to change market perception.

Partial Rebrand. In situations when a brand has been firmly established yet is simply outdated or needs to be refreshed due to the addition of new products or services, tweaking is required, rather than a full-blown rebrand. In these cases, you don’t want to eliminate the brand value that’s been developed over the years, but merely make subtle changes to update it or make it representative of an expanded offering.

Aunt Jemima is a great example of tweaking a well-established brand to update it. The image used for years on its products an African-American “blue collar” woman was simply out of step with today’s mores. Rather than completely change the brand, Aunt Jemima updated the woman to reflect a more professional image.

Total Rebrand. Corporate mergers will often result in complete rebrands. When organizations have failed to establish a Logo Design, or have been through any kind of scandal, total rebranding may also be in order. In these cases, the intent is to erase any previous brand identity and replace it with completely new imagery and messaging.

Sprint is an excellent example of a total rebrand, necessitated when the company merged with Nextel. The company eliminated the angular logo (and red corporate color) that seemed indicative of inflexibility and replaced it with a more fluid logo placed on a cheerful gold Free Background that reflects the company’s friendliness and flexibility.


April 29, 2009 - Posted by | logo design | , , , , , , , , , , , , ,

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