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Re Logo Design Advice

Logo DesignNot all rebrands are successful. Do you remember New Coke, for instance?

While it’s impossible to know for certain what the outcome of a rebrand will be, you certainly can put yourself in a position to be successful by making solid decisions, beginning with building a Logo Design planning team. Trusted employees should be included, and perhaps even some valued customers, so you can receive external input.

Next up is reviewing the way the company operates, to ensure that internal processes and procedures are appropriate given the new brand messaging, or determine that they need to be altered in some way. Following that exercise, an exciting rollout needs to be orchestrated; employees must be passionate about the new brand, so they can generate passion in the marketplace. Every department should be involved, since rebranding is not merely a marketing function, but a companywide endeavor.

Once the initial excitement dies down, it’s important to sustain the new brand by instituting an ongoing program for measuring employees’ consistent and complete use of it. Maintaining brand integrity within a company puts you on a path to market buy-in, which is the very reason for Logo Design in the first place.

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April 30, 2009 - Posted by | logo design | , , , , , , , , , , , , , ,

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