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Types of Logos: Text, Symbol and Combination Logo Design

Logo DesignThere are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Text Logo Design

A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company’s name. This type of logo can have some graphic elements—lines, boxes, borders—that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.

A text logo works well when:

  • You have a multi-word business name. If your business name is made up of many words, that are not commonly or easily abbreviated, or when an abbreviation may not be appropriate developing a text logo will keep the logo Design Training as simple and clean as possible.
  • You’re working with an innovative, unique business name, as with Yahoo or Google. In each case, the business name is enough to make the logo memorable.
  • You’re designing a logo for a large company that offers many types of products, services, or a combination of both, that may be hard to define or “wrap up” in a single picture or symbol.
  • You’re designing a logo “for the long haul”—there is less concern about your company “outgrowing” a text logo—they are timeless and classic.
  • Trademark protection is highly important—as long as your business name is unique, then a text logo will also be unique.

A text logo may not be the right choice if:

  • Your business name is not unique; this can mean difficulty for building your brand recognition. Then, without a symbol, the Logo Design will be more difficult to remember or to associate with your business.
  • Your business name does not describe what you do; it can be hard to tell what products or services you offer when just a text logo is used. Taglines or other graphic elements will need to be employed to tell your audience more about your business.
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May 12, 2009 - Posted by | logo design | , , , , , , , , , , , , , ,

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