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Search Engine Optimization Because Out of Sight Is Out of Mind

Design TrainingWith the increase in cut-throat competition of the corporate world, it is important for each one of us to promote our business or the products and services that we are offering is the best way possible. As we all know, ‘out of sight is out of mind’, is something that applies to the entire corporate world. With the advancement in technology, the Internet has become a common medium to search for information and to market one’s business organization through search engine optimization. These days, every large and small business enterprise has its website promoted using Internet Marketing. This is generally because it is more convenient for people to shop from their homes at the click of a mouse. Hosting a website also increases the reach of the manufacturer or supplier to the target customers worldwide.

As many choices that are made available to the Internet users for the same products and services, it is not practically possible for them to search each and every link. So, to make it easy for the users, search engine optimization is the technique that is used by the search engines to arrange the results in accordance with the keyword entered by the user in the order of preference. This is why; there is a need to make a site search engine optimized according to the factors that affect search engine rankings or factors that give a higher SEO ranking to a site. This enables a business organization to reach its target customers by increasing its visibility with the help of search engines.

Some of the factors that give a higher SEO ranking are – articles, keywords stuffing, content, exchange links and many others. The most important of all is the content. The content is what users actually want, so it is very essential to ensure the originality of the content. It should be relevant content, written in simple language to ensure that the readers do not have to make an effort to comprehend what is actually being said. Otherwise, this will reduce the interest of the readers and they may prefer any other site to get the same information. Keyword stuffing is another thing that is very important. Scatter the keywords in the content of the website that is recognized by the search engines. Another point is to include articles on your website that gives information about the products and services your website is offering. This information, conveyed through articles, can talk about the benefits of the products/services that you are offering and may convince the potential customers to make the purchase. You can also give exchange links from other sites for reference to the users and also give the link to your site on other related websites. However, one should keep in mind that the sites that you are exchanging your links with are based on the same theme.

Alt tag can also be included on your website. Though images are not read by search engines, if you add an alt tag, it will make available texts to the pictures, so that images can also be indexed or recognized by the search engines. This also makes the website user-friendly for users who use text-only browsers.

Raj Andrews is a senior experienced web developer with Apex Global Solutions specializing in California Custom Website Design Training, E-Commerce shoping cart, Content Management System, Web Site Maintenance, Logo Development, Company Brochure Design, California Marketing Agency Branding Firm, Search Engine Optimization, Multimedia Development.

May 21, 2009 Posted by | Design Training | , , , , , , , , , , , , , , | Leave a comment

My Type Design Training Philosophy

Design TrainingAbout 15 years ago I graduated from the High School of Arts with a seriffed type design. It was never released and I now realize it was a sort of preliminary study for my later Free Fonts. I subsequently designed three major families, Scala & Scala Sans, Telefont and Seria & Seria Sans. Looking back, I now see that my ideas about type design have not changed fundamentally. Maybe it is time to set down some impressions on my type design philosophy.

The headache of mixing type.

It is my conviction that you cannot be a good type Design Training if you are not a book typographer. I am not talking here about display types but about text types. A type designer must know how type works in a piece of text, he must know what happens with the type on different sorts of paper, he must know how a typeface behaves with different printing techniques.

As a book designer I made several complex books where more than one typeface had to be used in order to clarify things in the text. It was mostly quite useful to take a sans and a serif typeface, but the problem was always which ones to choose. Mixing Times New Roman and Helvetica in the same piece of text has often been done simply because these fonts were available everywhere. It is not even the worst possible combination one can think of. Using sans serifs like News Gothic, Gill Sans or Futura as text type of Free Fonts is very acceptable, but with which seriffed faces should they be mixed? Numerous combinations have been used without any idea of style or knowledge of history. From an aesthetic point of view some combinations produce a severe headache (Garamond with Univers, Bodoni with Gill Sans). It is only in advertising, where a headache can be useful, that these combinations are possible. It became clear to me that the best solution for text was to use a combination of a serif and a sans that derive directly from each other. The only remaining question was which combination of serif and sans could meet this criterium?

May 11, 2009 Posted by | Design Training | , , , , , , , , , , , , , , | Leave a comment

Online Stock Photography – a World Where Pigs Fly

Stock PhotographyI remember back in the early 90s when my brother John called me up on the phone one day and explained that he had found a niche in digitally manipulated Stock Photography.  He said he was poised to make a good deal of money with it, but he couldn’t find any good help.  He knew that I had been into computers and thought maybe he could get me to work for him helping him digitally manipulate his photography.

John was a professional photographer doing mainly stock photography, and had discovered some new software called Adobe Photoshop Tutorials.  John found that he could use Photoshop to fix problems with photos taken at an expensive photo shoot that would have had to been re-shot.  He also found that he could use the software to create photographs that just could not be shot in real life.  This was a great thing for his stock photography business.

At the time I had just had a business fail, and I was supporting my family as an injection molding press operator, earning near minimum wage working the graveyard shift.  John lived in San Francisco at the time and his studio was located where AT&T stadium is now. I was living in Stockton California, a good hour and a half commute each way.

Well John offered me $50.00 an hour to come work for him in his studio in S.F., and I asked him what time he wanted me to report for work in the morning!

For the next 5 years I worked for my brother doing digital manipulation for Stock Photography, digital retouching, and lots of digital art and photography for advertising agencies.  I remember one of my first projects was to put an egret’s wings onto a pig for a stock photo of flying pigs.

Another time I brought my pet three-foot-long iguana to the studio and we photographed him. In those days we used film, and after developing the film we would use a drum scanner to digitize the photo, and then use either Photoshop or Live Picture to manipulate the photos.  We turned the iguana into a fire-breathing dragon.

One job we did for Mother Jones magazine involved replacing Madame Chiang Kai-shek’s head with Hillary Clinton’s head in a photo of Madame Chiang Kai-shek chatting with Eleanor Roosevelt in the rose garden at the White House.  We were later told that Hillary had it framed and put on her desk.  We also heard that she was at first confused because she did not recognize the outfit she was wearing in the photo.  Go figure.

We specialized in “conceptual” Stock Photography, producing images such as money trees, time flies – (a watch with wings),  an image of the earth in space but made of currency, dollar bills flying out the window, and that kind of thing.  We also did photo-shoots for fortune 500 companies and used digital techniques to produce advertising images.  John acquired an incredible reputation for producing the best stock photography of its kind, and all of the ad agencies knew him well. He was a huge success. He created a line of images he called “Animal Antics” using images of animals doing odd things like skateboarding and riding bikes.  The images were the basis for a highly successful line of greeting cards.

I finally grew tired of the commute and of sitting in front of a computer all day with an art-director telling me what to do. I went back to being an inventor, and John capitalized very well on his pioneering venture into digital stock photography, digital manipulation and funny pictures of animals.

Back then John was the first and for some-time the only stock photographer using digital manipulation to produce stock photos. There was no internet, and stock photography was pretty much limited to ad agencies with big budgets.

In those days he sold stock photography through Tony Stone Images, and The Stock Market.  Now Tony Stone is gone as is The Stock Market and Getty Images and number of other large stock agencies have replaced them.  Royalty free photography, widespread use of digital manipulation, and the internet are changing the face of the industry. Times have changed and John recently told me that the future of stock photography was online.

Mom and Pop business’s are going on the internet to find stock photos for their newsletters, advertising both online and hard copy, brochures, trade show booths, etc.  He feels the future of stock photography is online catering to the masses with low cost stock photography. There is a huge market for all types of photos for everything from photos for websites Design Training to pictures for brochures, to pictures for printed merchandise like cups and baseball caps.  Most people now searching for stock photos don’t even know what a stock photo is. They search for “pictures of pigs” or “shark pictures”.

To take advantage of this burgeoning new market for stock photos, today’s upcoming photographers (and the old ones too) need to get their work online where it can be found and purchased.

Once again John is on the leading edge of his field.  John has now launched a new website to address the blossoming online small business stock photo market.  Somewhere on his website there are photos of fire-breathing dragons in a world where pigs do indeed fly.

April 20, 2009 Posted by | Design Training, Stock Photography | , , , , , , , , , , , , | Leave a comment

Royalty Free Music For News Projects

Design TrainingNews programs and news casts have attained immense popularity as TV program formats in recent years. This has led to the advent of news channels and a varied list of news programs on TV today. And simultaneously, the variety of music and  Free Sound effects used in these news productions have come a long way from just the simple intro music used in the earlier times. Today, news production music has become a category of its own, and its correct usage is very important.
News is a very powerful medium and hence flamboyant use of music where it is not necessary is considered a sin by many. This has led to a whole new stream of music patterns that are exclusively used for news productions and news casts alone. The music used is diverse, ranging from serious tones to light, feel good music as well. All news production houses and channels have their own signature music and sound effects that help in enhancing their brand value and image. These also include production music tracks as well as unique music cues for news programs.

Royalty free music portals are a big source of such Stock Photography and stock sound effects that are used by news channels for varied reasons. Regional news channels and the ones that are newcomers to the scene are the most frequent customers to these free music portals. This is because the licensing procedures and employing professional musicians to meet their music requirements is both time-consuming as well as expensive. On the contrary, the free music portals provide much more quantity within an affordable price range. But what has been needling the news production managers about the stock music  tracks and sound fx is the quality, or rather the lack of it!

But at Audio Micro, we specialize in providing the clientele with the best quality sound effects and royalty free music, all at very competitive prices. Our skilled team of stock musicians and an equally deft team of technically astute team of audio engineers enrich our huge reserve of stock music and sounds. We also keep a tab on our free music submissions by users, so that no sub-standard music tracks or sound fx creep into our shining armor of royalty free Design Tutorials library.

We also provide a complete list of free samples of free music tracks and  free stock audio to download, which provides a hint about the rich quality and quantity that we possess. The diversity present in our stock music library guarantees that no matter which topic a news channel program intends to tackle, the music requirements for the same will be duly taken care of by Audio Micro.

Music used in news production, as we had mentioned earlier, has a very serious impact on the audience and plays a huge role in tailoring public opinion. Therefore, any miscommunication through the music used in such news casts would face immense criticism as well as give birth to controversies. To avoid such incidents, which are ultimately extremely damaging for a news channel’s repute and public image, you have to rely on only quality music sources for apt and excellent quality music. And you get precisely that at Free Sound!

April 17, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

The Scourge of Arial Free Fonts

Design TrainingFree Fonts Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world.

Arial’s ubiquity is not due to its beauty. It’s actually rather homely. Not that homeliness is necessarily a bad thing for a typeface. With typefaces, character and history are just as important. Arial, however, has a rather dubious history and not much character. In fact, Arial is little more than a shameless impostor.

Throughout the latter half of the twentieth century, one of the most popular typefaces in the western world was Helvetica Free Fonts. It was developed by the Haas Foundry of Switzerland in the 1950s. Later, Haas merged with Linotype and Helvetica was heavily promoted. More weights were added and it really began to catch on.

An icon of the Swiss school of typography, Helvetica swept through the Design Training world in the ’60s and became synonymous with modern, progressive, cosmopolitan attitudes. With its friendly, cheerful appearance and clean lines, it was universally embraced for a time by both the corporate and design worlds as a nearly perfect typeface to be used for anything and everything. “When in doubt, use Helvetica” was a common rule.

As it spread into the mainstream in the ’70s, many designers tired of it and moved on to other typographic fashions, but by then it had become a staple of everyday Design Tutorials and printing. So in the early ’80s when Adobe developed the PostScript page description language, it was no surprise that they chose Helvetica as one of the basic four fonts to be included with every PostScript interpreter they licensed (along with Times, Courier, and Symbol). Adobe licensed its fonts from the original foundries, demonstrating their respect and appreciation for the integrity of type, type foundries and designers. They perhaps realized that if they had used knock-offs of popular typefaces, the professional graphic arts industry—a key market—would not accept them.

The Top 100 Types of All Time?

Paul Shaw did a survey of readers to list the top typefaces of all time. Here are the results.

  • Gutenberg’s B-42 type
  • Nicolas Jenson’s roman
  • Francesco Griffo’s italic
  • Claude Garamond’s roman
  • Firmin Didot’s roman
  • Akzidenz Grotesk
  • Gebetbuch type
  • Cheltenham family
  • Helvetica
  • Aldus Manutius’ roman
  • William Caslon IV’s sans serif
  • William Caslon’s roman
  • Pierre-Simon Fournier’s italic
  • Futura
  • Times Roman
  • Chicago
  • Bell
  • Ludovico Arrighi da Vicenza’s italic
  • Univers
  • Romain du Roi
  • Johann Michael Fleischmann’s roman
  • Clarendon
  • ATF Garamond
  • Giambattista Bodoni’s roman
  • Century Roman
  • Nicolas Kis’ roman
  • Minion multiple master
  • Unger Fraktur
  • John Baskerville’s roman
  • Lucida
  • Ionic
  • Golden Type
  • Robert Thorne’s fat face roman
  • Wolfgang Hopyl’s textura
  • Vincent Figgins’ antique roman (Egyptian)
  • Johnston’s Railway Sans
  • Optima
  • Bauer Bodoni
  • Adobe Garamond
  • Breitkopf Fraktur
  • Bell Gothic
  • Courier
  • Trajan
  • Mistral
  • Doves Type
  • Scotch Roman
  • Syntax
  • Snell Roundhand
  • Memphis
  • Robert Granjon’s civilité
  • Fette Fraktur
  • Ehrhard Ratdolt’s rotunda
  • Romanee
  • ITC Stone family
  • Trinité
  • ITC Garamond
  • Avant-Garde Gothic
  • Oakland
  • Deutschschrift
  • Hammer Uncial
  • Beowolf
  • Meta
  • OCR-A
  • Sabon
  • ITC Novarese
  • Zapf Chancery
  • Rotis
  • Base Nine and Base Twelve
  • Peter Jessenschrift
  • Excelsior Script
  • Bitstream Charter
  • Peignot
  • Erbar
  • Cancellaresca Bastarda
  • Joanna
  • Dead History
  • Behrensschrift
  • Eckmannschrift
  • Poetica
  • Marconi
  • PMN Caecilia
  • Stadia
  • Imprint
  • Souvenir
  • Thesis
  • Apollo
  • Penumbra
  • Melior
  • Neuland
  • Flora
  • Element
  • Walker
  • Remedy
  • Template Gothic
  • Digi-Grotesk Series S
  • Compacta
  • Antique Olive
  • Bodoni 26
  • Evans and Epps Alphabet
  • WTC Our Bodoni

April 17, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

Good Flash Design

Design TrainingYou seem to have covered a wide range of media and applications, what do you find has the most scope?

As a medium it’s definitely the web…simply because it can handle anything and is a true free global broadcast medium, for media it’s probably Flash Animations again because of it’s ability to do almost anything, though Final Cut is my application of choice these days.

What is the biggest challenge you have encountered so far?

I think it’s keeping up. Keeping up with new technologies, new techniques, and continuing to grow as a designer. One of the hardest things for me these days is the early stages of any project, because I’ve done this for so long now that I know what is ahead of me at the start of a gig…many revs of mediocre work, the back and forth between the client and I, going home at the end of a day feeling hopeless because I haven’t hit the Design Training yet…then finally, through all of that, locking down a decent design. I never go into a job and just nail it first couple of comps…it’s always a long process…and one I can’t help but take personally simply because what I do is so much a part of my self-esteem. So maybe that’s the most challenging thing.

What have been your most enjoyable projects?

I’ve had a great time recently with Fox Searchlight…great creative client and really good collaborative experience. I’ve also enjoyed moving more into video…the work I’ve done with the band Girls Against boys has been rewarding.

Did you ever think that Flash would take off in the way it has? Is this a good or a bad thing?

It’s great. What’s not to like? I know the big complaint is that there’s a lot of “bad” flash design…but that can be said about any type of Design Tutorials. Flash took off fast because it’s a great product.

Where do you see the future of Flash and the web going?

I have no idea…seriously…I learned a long time ago not to answer these questions because you’re always wrong…that said, I can’t help but say interactive video.

What/who are your sources of inspiration?

They’re so varied really…I’m pretty into Tupac right now, and then there’s the subversive thrillers of the mid-seventies; “Three days of the condor”, “Network”, “Marathon Man”… which are so great to watch especially now because they were the “blockbusters” of the time and they dealt with exposing the underbelly of our political and social systems. And I’ve gotten back into the work of designer Neville Brody recently.

What other programs are you avidly interested in besides Flash?

The Apple video tools; FCP, Shake, DVD studio pro and any tool that deals with compression of video for the web.

If there is something about Flash Animations you could change, what would it be?

I would have it come with an Action Script programmer robot… that also made coffee.

To what extent has the downturn in technology spending affected designers such as yourself?

I work harder for less money and have to hustle a bit more to land the jobs. I have also taken on smaller jobs than I’m used to…but companies still have to get their messages out and many are actually turning away from traditional media and investigating the new media…so it’s not all a bad thing.

If you were given the chance to meet one person, past or present, who would it be and why?

April 17, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

Flash Animator

Design TrainingWhere do you get the ideas for your experiments from?

I get the ideas for my experiments from nature, long standing principles of computer science, and Free Fonts on various subjects.

What/who are your sources of inspiration? >

I am inspired to program in Flash because of the huge audience capable of viewing the work. My original motivation to really learn the language was Joshua Davis and his work at Pray station. The things he was doing with the web in 2000 were enough to keep me writing code through the cumbersome drop down menus of Flash 4.

Where do you see digital Stock Photography life form experiments in 20 years?

In 20 years experiments in digital life will be walking the halls and plugging themselves in at night. I see an unbounded world of computational life exhibiting all the hardships, triumphs, and blasted weirdness of organic life.

What was the First roadblock you experienced with Flash Animations?

My first roadblock with Flash was the confusion resulting from the large number of places in which code could be placed. Never before had I seen a programming language where the code was applied on the object it was describing. Eventually I learned to love this particular feature. This pretty much sums up the ongoing relationship I have had with Flash.

What would you say to those who want to learn advanced Action Script? Credentials? Programming experience?

Which books would you recommend, if any?

For those who want to learn advanced Action Script, I would say ‘do something everyday’. Even if it’s just a simple program that pushes squares around, the experience of actually working within the development environment is incomparable. Force yourself to use a particular feature even when the result is a nonsensical SWF lying dormant somewhere across the hard drive.

What would you like to see in the next Flash release?

I would like to see some sort of a ‘drop to bitmap’ function, allowing quick and efficient translation of a movie clip into its bitmap representation. Then of course there would need to be a whole set of functions to manipulate the bitmap plane, which is way outside the scope of Flash Animations. Nevertheless, when I am building constructs out of thousands of static, unresponsive movie clips, it would be nice to ‘photograph’ them so as to free computational resources.

Which features/tools do you use most in Flash? What’s your favorite Action Script function/tool? (like: set Interval, attach Movie, etc.)
The tool I most often use in Flash MX is ‘Align’.

attach Movie’ is without question my favorite Flash Action Script command. Many who have seen my work understand immediately that I am a big fan of both recursive construction and dynamic instantiation. Without those particular techniques, I would most likely be working in a pet shop.

What other programs are you avidly interested in besides Flash Animations?

I am most avid about tools and applications I can use to visualize larges sets of information. Tarragon fits into this category. So does 3D Studio Max.

If you were given the chance to meet one person, past or present, who would it be and why?

Nikola Tesla because he lived in Colorado and was an insane genius.

Thanks to Jared Tarbell (levitated.net) for agreeing to answer the questions the moderators and Kirupa had for him. Thanks to the moderator vts31 and the rest who helped provide the ideas/questions for this interview before Kirupa eagerly e-mailed them to Jared.

April 16, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

Do’s and Don’ts of Website Design Tutorials

Website design that appeals to the visual senses and liked by the customers would definitely stand more chances of success. If the targeted or the end customer does not like the look of the website, they are less likely to stick to it. For creating such designs you can take help of professional website Design Tutorials serDesign Trainingvices.

Take help from website design companies in LA, Santa Monica, San Jose, West Hollywood, etc. These are some famous hubs of website design companies in U.S. Instead of employing in-office work staff hiring an website designer is an much cheaper option. They would design the website at cheaper rates that are attractive to eyes as well as fetch greater web traffic through the search engines. So make use of website Design Training services that score high on visibility marks and rank higher in search engine results.

Is superior website design enough to keep the customers hooked to your site and make them do a purchase? The answer is obviously, ‘No’. Apart from designing part a website should provide relevant information to the users, giving some kind of education about the products or services being offered. Content has to be exciting and interesting enough to keep the enthusiasm level high.

Providing easy navigation links is an important part of website design process. Be assured that the designer carrying out website Design Training service makes easily navigable sites. The onsite information should be traced effortlessly by the customer.

One very important part of an website design that is usually overlooked by the site developers is ‘contact’ details of your company. See to it that it is mentioned clearly and visible enough. Try to insert details like phone number, email address, fax and physical address. This helps in strengthening the trust factor of the clients on your organization.

The above mentioned content had an glimpse of the things which need to be there in websites, now let’s see what are the things to be avoided in website designing.

There should not be any errors in the website, be it the Logo Design or the content. The font size has to be normal neither too small nor large which would unnecessarily strain the eyes of the readers.

All the elements of a website design needs equal attention and consideration. For instance- having state-of-the-art graphics only would not help. Other aspects like content, site layout, navigation, etc has to be perfect.

Avoid placing the advertisements or banners in between the text, this can be extremely distracting and irritating for the reader. It can result into loss of interest and they might not read the information seriously enough.

Therefore before making any use of professional website design services and free Stock Photography, please see to it that the do’s and don’ts of website designing are followed religiously by the website design company.

April 16, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

Website Design Training Typography and its Successful Implementation

Design TrainingUse of differential Free Fonts and typography is being done by website designers for better impact. Their use and selection is although restricted to some fonts only as practical ones for writing the site content.

Arial, Verdana, Times and so on are some of the common and widely accepted standard fonts being used. Other than these decorative fonts and less common fonts, website needs some extra measures for their application. The decorative fonts needs to be first converted into artwork for internet usage. To break these fonts as artwork the Illustrator CS first outlines the fonts and then Flash MX 2004 breaks into artwork form. Such methods are highly functional for time being for utilization of decorative fonts in your website.

Some fonts are available free of cost whereas some needs ownership rights and licenses. You can easily find such free and paid fonts through search engine results, just type in ‘Free Fonts‘ word in the search box and you would get results showing different types of fonts with their prices and also the free ones.

Online typography and fonts usage is undergoing changes and their pattern of online use is also diversified. Graphic designers are required to have information which fonts are internet friendly and can be applied. Knowledge about the typography is essential for every designer for better communication and designing.

The level of typography has reached to a much advanced level where you can choose from a wide selection of fonts for effective communication. The use of Stock Photography can be seen on various artistic layouts and publications.

Decorative typography can be utilized for creating texture and arrangement of focal point. When these decorative ones become as layout the barriers of graphics in visual interaction is break-free. In most instances decorative typography has become integral part of online written site content and gets first preference than graphic designs. The reason for it is graphics are not necessarily precise as desired and written content can be comprehended easily when compared to graphical Design Training. Pictorial presentation sometimes fail to convey the exact message to the target audience when compared with well written web content.

Typography also have its own limitations which are overcome by image usage and techniques involving Flash text replacement. It can help in displaying custom typefaces and practice better control over web pages. Various tools of flash replacement methods are sifr and weft. These tools can take over the limitations of typography.

April 16, 2009 Posted by | Design Training | , , , , , , , , , , , , | Leave a comment

Learning Flash Animations

Design TrainingWhere do you get the ideas for your experiments from?

They can literally come from anywhere. Sometimes from seeing someone else’s work, sometimes from seeing something in the environment or reading about some mathematical formula or physics concept. There’s an old joke that lists “You know you’re a Flash addict when…” My favorite was, “when you start looking at everything around you and saying, ‘I bet I could do that in Flash.”‘

What/who are your sources of inspiration?

When I was starting out in Flash animations, my two biggest influences were Joshua Davis and Jared Tarbell

These days, I often have to go beyond Flashers to see stuff that really impresses me. There’s some great Java stuff happening out there too.

What would you say to those who want to learn advanced Action Script? Credentials? Programming experience?

The thing I always tell people is to get the basics down cold. A lot of people dive into these advanced open source fla’s and try to figure out what’s going on. I would say get a copy of Action Script, the Definitive.

Guide and read it cover to cover. When you don’t have to worry and think about commands and syntax, and they are just second nature, then you can start playing with it and getting creative. Also, learn as much math and physics as you can get Design Tutorials. I peruse every bookstore I go by, looking for interesting titles, but most often you can find more than enough information right on the web.

Which books would you recommend, if any?

As mentioned, ASDG by Colin Mocks is the bible. Others would depend on which particular area you want to get into. I think Robert Penne’s Programming Flash is pretty good as well.

Which features/tools do you use most in Flash? What’s your favorite Action Script function/tool?

I think my favorite new features in Flash MX and the ones I probably use most often are create Empty Movie Clip and the drawing API tools. Many of my movies consist of nothing but code, all graphic elements being created on the fly. It is about as pure as you can get from a programming point of view.

What would you like to see in the next Flash Animations release?

There is so much in Flash MX, that I feel I’ve still only scratched the surface in the last year. I’d like to see a command line compiler that would create swfs from pure Action Script files. Maybe better bitmap handling.

April 15, 2009 Posted by | Design Training | , , , , , , , , , , , , | 1 Comment